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China Learning Expedition
Beijing and Shanghai | June 2014
Beijing, China
Date: Monday – Tuesday, 9-10 June 2014 in Beijing
Time: 09:00 – 17:00 plus group dinner
Location: Crowne Plaza Beijing Wangfujing the Main Meeting Room
Shanghai, China
Date: Wednesday - Friday, 11-13 June 2014
Time: Wednesday - Thursday 09:00 – 17:00 plus group dinner
Friday 09:00 – 16:00
Location: Mobile Asia Expo in Shanghai, SNIEC, Room M41
Special Inaugural Program Offer
Special Inaugural Program Fee: USD$2,500 including tuition, course material, meals, and complementary Mobile Asia Expo Gold Pass (USD$1,500 value). This is a 50% discount off of the original program fee – significant savings in overhead costs for our first program now passed on to our inaugural class. Click here to register.
To learn more about the China Learning Expedition, please refer to the attached program overview, click here.
With a massive consumer base spending heavily both at home and abroad, China represents a tremendous opportunity for companies seeking growth. But the path to profits is highly complex, fraught with potential pitfalls that are best avoided.
Introducing the China Learning Expedition
In this immersive, interactive five-day program organized by The Drucker School of Claremont Graduate University and taking place in Beijing and Shanghai, Matt Pillar, a Harvard-trained China business expert and Drucker Senior Fellow, and a selected group of other highly experienced, well-regarded China experts present real-world observations on how to navigate this complex, fast-growing market and establish a platform for lasting success.
Programme Highlights
This programme, including Gold Pass access to Mobile Asia Expo 2014 provided by our industry partner, the GSMA, will engage participants in a review of cultural sensitivities, business customs, and the current economic environment, and then focus on a wide range of proven, time-tested business strategies and tactics to mitigate risk and build for success.
Seminar lectures, China expert Q&A sessions, and group discussions have been designed to be focused, practical, and well-paced, drawing upon first-hand experience, ongoing research from primary and secondary sources in English and Chinese, and insights gathered from many years spent living, studying, and working on the ground in Beijing, Shanghai, Hong Kong, and throughout Southeast Asia.
A Unique Learning and Networking Experience
Participants, joining a group of up to about thirty senior-level executives across multiple industries, will leave the program equipped with the confidence and basic knowledge necessary to better develop or refine an effective China market strategy for their own enterprise. The Drucker School will award a certificate of acknowledgment in China Business Strategy and class photo to each participant upon successful completion of the program.
To learn more about the China Learning Expedition, please refer to the attached program overview, click here.
To register, please complete and submit the one-page application form included with the programme overview and confirm programme fee payment at https://commerce.cashnet.com/ChinaLearningExpedition.
For any questions or further information requests, contact [email protected].
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