Airbroad developed a next generation streaming player which solves video buffering problems without using dedicated video format. The existing adaptive streaming products require segmented media to adapt your bandwidth. After uploading, the video is re-encoded or segmented in the server. This procedure requires additional costs, quality loss, compression efficiency drop and service delay. By adding a control algorithm to the Airbroad player, segmented media is not necessary to support adaptive streaming. Our patented technology, “Non-segmented adaptive streaming” enables enterprises to reduce video hosting costs while improving the user experience without changing your existing media and server.