Mobile Asia Expo will take place from Wednesday, 20 June through Friday, 22 June, 2012.

Mobile Asia Expo takes place across two venues in Shanghai, China. Most programmes will be held at the Shanghai New International Expo Centre (SNIEC), located at 2345 Longyang Road, Pudong (near the intersection of Hua Mu Road and Fang Dian Road).

Some events, including the conference programme, will take place at the Kerry Hotel Pudong, which is located across the street - a two minute walk - from SNIEC. The address of the Kerry Hotel is 1388 Hua Mu Road, Pudong.

More information about the venue, including transportation options, can be found here.

Mobile Asia Expo is comprised of several components:

• A world-class Expo, showcasing cutting-edge technology, products, devices and apps to mobile professionals and mobile-passionate consumers
• A thought-leadership Conference for senior mobile professionals, featuring visionary keynotes, panel discussions and world-class networking
• App Planet, where app developers can learn and expand their knowledge of the popular mobile app marketplace
• A unique Deal Hub platform to connect qualified buyers and world class solution providers face-to-face to do business
• And mPowered Brands, a programme dedicated to accelerating marketers’ knowledge and utilization of mobile as a marketing medium

We expect to host more than 20,000 attendees, including industry professionals and pro-sumers.

GSMA defines pro-sumer as a professional-level mobile enthusiast who works outside of the mobile industry, but has a passion for the latest mobile devices and technology. If you’re a business professional in any industry, or simply a tech-savvy consumer who craves the latest device to hit the market, you will definitely want to attend the 2012 Mobile Asia Expo Exhibition.

As an international event, all Mobile Asia signage and printed materials will be presented in both Mandarin and English. We will have many Mandarin- and English-speakers on hand to assist with queries.

Sessions in the conference programme will be presented in several languages. Simultaneous interpretation services will be provided, and all sessions will be communicated in both English and Mandarin.

Expo open times:

Conference open times:

Onsite Registration:

If you have questions about Mobile Asia Expo or would like more information about any aspect of the event, please fill out our enquiry form and a member of the MAE team will respond to you.

Your best bet is to book early. There are many wonderful hotels in Shanghai, but finding a convenient hotel may be a challenge. We recommend you book your hotel stay through Mega Expo Solutions our official accommodation partner.

As you decide when to arrive, please remember the onsite registration desks will be open beginning Tuesday. You may wish to arrive in time to pick up your pass early, to avoid queues.

Attendees from countries requiring a visa invitation letter may request a letter when registering to attend. You must complete your registration and provide full payment before the letter will be sent. More information is available here.

Since the event takes place in the middle of the 'Plum Rain Season', we may experience rain during Mobile Asia Expo. Due to the chance of rain, the humidity runs between 80% and 90%. At the same time, the air temperature is very high, ranging from 20-34 degrees centigrade, or 70-90 degrees Fahrenheit.

Electricity in China is 220 Volts, alternating at 50 cycles per second. If you travel to China with a device that does not accept 220 Volts at 50 Hertz, you will need a voltage converter. The most common plug types are dual and three-pointed prongs. Adapters are usually available in most of the hotels in Shanghai.

You can easily buy local SIM cards at convenient stores, magazine stands, China mobile and China Unicom branches.

Yes. The minimum age for all attendees is 16 years of age. Requests for exceptions to this rule must be made in writing and approved by GSMA. Attendees under the age of 16 will not be able to enter without GSMA’s prior written approval.

Certainly, however we suggest you register before arrival to avoid queues. Onsite registration hours are posted above.

Created especially for the “pro-sumer” - business professionals from any industry as well as tech savvy consumers - the 1-Day Visitor Pass provides access to the MAE Expo for a single day on any of our three event days.

Claiming your 1-Day Visitor Pass is simple! All you need to do is click here to register, and then show up on the single event day of your choice. If you have received an offer code for the free 1-Day Pass, you must include the code when registering.

Please note that you MUST bring a business card and Photo ID along with your confirmation number to gain entrance.

The 1-Day Visitor Pass is normally ¥ 100, but you can receive the pass for free during our limited-time “Early Bird” offer. The number of Early Bird passes is limited, so register today for your free pass.

If you have received an offer code for the free 1-Day Pass, you must include the code when registering.

We have created a simplified registration process for our 1-Day Expo Visitor attendees, available here. Please note this link is ONLY for 1-Day Expo Visitor Registrations – all other pass types should register through this link.

Each attendee is limited to one free 1-Day Expo Visitor Pass, good on any one event day. Additional restrictions and requirements for the 1-Day Pass may be viewed here.

You will need to bring a business card and an acceptable form of Photo ID to collect your badge onsite.

Both the Platinum Pass and the Gold Pass include access to the Conference Lunch, a seated meal served at the Kerry Hotel.

If you select a 1-Day Expo Visitor Pass or Business Exhibition Visitor Pass, meals are not included. However, you can find plenty of restaurants and cafés inside SNIEC - the venue is surrounded by many large-scale commercial complexes including the Pudong Kerry Parkside, which includes restaurants, shopping centres and supermarkets.

Members of the press have a separate registration process use link and/or information on the press registration page.

The credentials for requirement vary based on your individual role - please consult the credentials document, located here. More information is available on the Press/Media page.

Speakers are selected on the topic relevance and originality of their submission, in addition to their proven ability in the proposed topic and overall prominence in the industry.

We make every effort to contact successful applicants within two months after the close of the call for papers.

Confirmed speakers should wait for the speaker team to contact them with details on how to complete registration.