The Evolution of Mobile Messaging

10:30 - 11:30
Location: Innovation Lab One, Hall N1.A82
Open to all Expo Attendees

Speakers: Anurag Lal, Chief Executive Officer
Chee Leng Loy, Regional VP of Sales APME

Infinite Convergence Solutions is a provider of innovative and leading edge messaging solutions/services to carriers and enterprises globally; enabling mobile communication via the latest technology including cloud messaging and social media. Infinite Convergence provides a comprehensive Messaging Product Portfolio that includes Rich Communication Suite (RCS), Public Safety Multi Media Messaging (PSMM), Enterprise Messaging Solutions (EMS), Multi Media Service Center (MMSC), Short Message Service Center (SMSC) and SMS Gateway. Their products are deployed in Tier 1 / Tier 2 mobile operators globally servicing over 130 million subscribers.

Accelerating CDRs Analytics for Churn Reduction, Network Optimization and Revenue Assurance with IBM Netezza Appliances

10:30 - 11:30
Location: Innovation Lab Two, Hall N2.H60
Open to all Expo Attendees

Speaker: John Gillespie, Business Unit Executive, Asia-Pacific, IBM Netezza

CSPs are challenged to boost revenue and keep costs low at a time when customers are demanding more data-intensive products and services. Call Detail Records (CDRs) contain a wealth of information that when properly mined, allow the CSP to make effective decisions that reduce churn, optimise the network and assure revenue. Unfortunately, the volume of CDRs, the complexity of this analytics and the need for rapid response means that conventional database and analytic technologies fall short of this task.

IBM Netezza is a large-scale analytic appliance designed for this purpose. Netezza is widely used throughout the Communications industry by leading CSPs including Axiata, Celcom, Telkom (Indonesia), T-Mobile, TRUE and Virgin Media.

This presentation will outline the benefits of CDR analytics with IBM Netezza drawing on real customer experience.

Develop Cost-effective RF Test Systems with PXI Modular Instrumentation

12:00 - 13:00
Location: Innovation Lab One, Hall N1.A82
Open to all Expo Attendees

Speaker: Wei Xue, National Instruments

In today’s highly competitive mobile device and infrastructure marketplace, every advantage can make the difference between success and failure in bringing products to market. An essential aspect of the product design cycle is selecting the right RF manufacturing test equipment that will support the latest wireless standards such as LTE and 802.11ac in the same platform - while at the same time improving test throughput using the latest advances in PC buses, processors and FPGAs. In this session, you will learn how you can use National Instruments LabVIEW and TestStand software, as well as NI PXI modular instrumentation, to develop cost-effective RF test systems.

New Revenue From Outside A Mobile Operator's Home Market: How To Quickly Launch International Recharge Without Cost

12:00 - 13:00
Location: Innovation Lab Two, Hall N2.H60
Open to all Expo Attendees

Speaker: David Shackleton, Chief Commercial Officer

ezetop enables mobile phone subscribers to send and receive mobile airtime, hence enables mobile operators to immediately generate new revenues by accessing a new customer base. People living overseas can instantly send airtime to the prepaid balances of their family and friends back home. ezetop will be joined by a guest speaker from China Unicom to give a real time case study of how simple it is to tap into this new revenue stream.

Browser - New Window to Mobile Internet

13:30 - 14:30
Location: Innovation Lab One, Hall N1.A82
Open to all Expo Attendees

Speaker: Jie Wan, Director of Terminal Team, Orange labs Beijing

The mobile browser is becoming the new approach to mobile internet. Orange is actively bringing innovations to this future trend.

Some examples we are working on:

• Post customisation relying web technology to bring flexibility
• Reading experience
• Device APIs

Following the presentation will be a demo and Q&A session.

Mobile. More Money

13:30 - 14:30
Location: Innovation Lab Two, Hall N2.H60
Open to all Expo Attendees

Speaker: Kimi Jiang, Head of Sales Great China
Ahle Kuang, Mobile Marketing Manager Great China

Hear HRS approaches on the following:

• Upgrade your APP to ATM now!
• How to create more value on your APP?
• What kind of revolution that LBS will bring for your APP?
• How to be win-win combining game with o2o?
• What’s the magic of improving UIUE?

Join HRS and you will gain tactics of MMM solution!

Demonstration of OTT Apps Effect on Network and Customer Experience

15:00 - 16:00
Location: Innovation Lab One, Hall N1.A82
Open to all Expo Attendees

Speaker: Anthony Hogan, Technical Director APAC - The Now Factory

Understanding the impact of Over-The-Top (OTT) applications on the network, traditional revenue streams and the customer experience needs to be part of every Mobile Network Operator’s (MNO’s) strategy. The Now Factory will share with the audience real world examples of OTT messaging applications and their impact on network performance and the customer experience.

During this session The Now Factory will:

• Show what types of OTT applications are affecting operators today, covering well-known applications in addition to new and emerging ones
• Provide comparative analysis of application types from a network performance perspective
• Show how different handsets, operating systems and customer behaviors influence application performance on the network
• Demonstrate unique methods of assessing the signaling impact of applications in real-time
• Share methods of proactively identifying new applications
• Discuss ways of managing the impact of applications and catching unique opportunities to increase operators' Net Promoter Score

PreAngel

15:00 - 16:00
Location: Innovation Lab Two, Hall N2.H60
Open to all Expo Attendees

PreAngel is a small fund focused on early stage mobile internet startups. We kick start capable teams and promising ideas with 100K RMB, advisory services, and unparalleled access to a tightly-knit network of mobile professionals and companies. To date, PreAngel has made 50+ investments, including LewaOS, 51Weijing, Senscape, mFunz, Kuaishuo, OpenXLive, ZuneDown, GuruDigger, SyncBox, Oxyful, Wodache, SXBBM, etc. In addition to PreAngel, Leo Wang also founded Mobile 2.0 Forum in 2008, the renowned Mobile Internet Conference in China, and organized 50+ successful industry events in Beijing, Shanghai and Shenzhen. The events have served over 5,000 professionals, with the support of companies like MediaTek, Coolpad, China Telecom, China Unicom, Deutsche Telekom, French Telecom Orange.

Guanxi.me: Finding The Little Guanxi Between All Of Us

16:30 - 17:00
Location: Innovation Lab One, Hall N1.A82
Open to all Expo Attendees

Speakers: Ananth Devarajan, Business Development Manager
Will Bumpus, Corporate Development Manager

Guanxi (关系) is the Chinese term for relationships and represents the original social network model in Asia for thousands of years. Guanxi.me, the new app from Guanxi Inc., is the next-gen social discovery platform that builds on these original principles and relates them for the mobile age. Guanxi.me allows you to connect, share and find existing friends, colleagues and strangers and lead you to the most popular places nearby. People are inherently social animals but today's technology is more geared toward replacing face-to-face contact. This demo will provide an in depth look on how Guanxi.me helps you find that connection between all of us.

xiao i Intelligent Networking Robot Changes Life Through Innovation

16:30 - 17:00
Location: Innovation Lab Two, Hall N2.H60
Open to all Expo Attendees

Speaker: Yi-Ya Xu, Vice President of xiao i

As a leading Intelligent on-line Robot based Chinese language provider in the world, we focus on core technology development and various industry applications. From customer service field to smart phone and smart TV, xiaoi not only changes the customer service into people-software interaction, helps industry to extend the customer service to any device connected with internet/mobile internet, but also changes the lives of people through voice interactive intelligent robot applied in the smart phone, smart TV and automotive system.

During this session we would like to share with the audience how the product brings innovation to customers currently and in the future.

MobileMonday Start Up Sessions

09:15 - 10:15
Location: Innovation Lab One, Hall N1.A82
Open to all Expo Attendees

Moderators: Bruno Bensaid , Co-founder MobileMonday Shanghai & CEO Shanghaivest
Ranjit Singh, Co-founder MobileMonday Shanghai & CEO Fugumobile

MobileMonday Shanghai presents the hottest startups from the vibrant entrepreneurial community in China. A panel of industry experts has carefully selected each start-up presenting at the event from the MobileMonday ‘Start Up Challenge’, a process that has already commenced.

Come see the best of the best present and keeping with the true spirit of MobileMonday, feel free to interact and pepper the participants with relevant questions. Gain an insight into what’s new and bubbling over in this exciting market and along with a professional jury, help pick the winners during the MobileMonday Start up sessions.

Document-based Productivity in the Connected Life

09:30 - 10:00
Location: Innovation Lab 2, Hall N2
Speaker: Don Donghoon Choi, General Manager / Mobile Business

Documents have been a vital part of our lives to communicate and share information. In the age of electronics and with the recent advent of the mobile revolution, Unidocs is bringing an innovative way to utilize static documents as productive tools in our connected lives. By using editable, multimedia-enabled, and interactive features, what used to be simple, dull and boring documents, actually come to life becoming fun-filled, useful productivity tools. Find out how schools are using our solutions as a part of their Connected Learning, how corporations are using our solutions to streamline their daily work-flow procedures, how insurance companies are getting their contacts to be signed in as client face-to-face (with the use of tablet PCs), and way more.

Develop Cost-effective RF Test Systems with PXI Modular Instrumentation

10:30 - 11:30
Location: Location: Innovation Lab One, Hall N1.A82
Open to all Expo Attendees

Speaker: Wei Xue, National Instruments

In today’s highly competitive mobile device and infrastructure marketplace, every advantage can make the difference between success and failure in bringing products to market. An essential aspect of the product design cycle is selecting the right RF manufacturing test equipment that will support the latest wireless standards such as LTE and 802.11ac in the same platform - while at the same time improving test throughput using the latest advances in PC buses, processors and FPGAs. In this session, you will learn how you can use National Instruments LabVIEW and TestStand software, as well as NI PXI modular instrumentation, to develop cost-effective RF test systems.

Accelerating CDRs Analytics for Churn Reduction, Network Optimization and Revenue Assurance with IBM Netezza Appliances

10:30 - 11:30
Location: Innovation Lab Two, Hall N2.H60
Open to all Expo Attendees

Speaker: John Gillespie, Business Unit Executive, Asia-Pacific, IBM Netezza

CSPs are challenged to boost revenue and keep costs low at a time when customers are demanding more data-intensive products and services. Call Detail Records (CDRs) contain a wealth of information that when properly mined, allow the CSP to make effective decisions that reduce churn, optimise the network and assure revenue. Unfortunately, the volume of CDRs, the complexity of this analytics and the need for rapid response means that conventional database and analytic technologies fall short of this task.

IBM Netezza is a large-scale analytic appliance designed for this purpose. Netezza is widely used throughout the Communications industry by leading CSPs including Axiata, Celcom, Telkom (Indonesia), T-Mobile, TRUE and Virgin Media.

This presentation will outline the benefits of CDR analytics with IBM Netezza drawing on real customer experience.

Cocktails

12:00 - 13:00
Location: Innovation Lab One, Hall N1.A82
Open to all Expo Attendees

Speaker: Bruno Fernandez-Ruiz, Vice President, Head of Personalization and Targeting

Bruno Fernandez-Ruiz is huge functional programming advocate and jazz addict. When he's not improvising on the piano or chilling to McCoy Tyner, you can find him at Yahoo! planning the technical and strategic direction of Yahoo!'s Platform teams.

Currently, he's focused on developing Cocktails, a new technology stack that creates rich, interactive and highly personalized experiences optimized for connected devices. He loves cocktails, especially Mojitos and hopes you'll be able to join him for one or two at the conference.

MobileMonday Start Up Sessions

12:00 - 13:00
Location: Innovation Lab Two, Hall N2.H60
Open to all Expo Attendees

Moderators: Bruno Bensaid , Co-founder MobileMonday Shanghai & CEO Shanghaivest
Ranjit Singh, Co-founder MobileMonday Shanghai & CEO Fugumobile

MobileMonday Shanghai presents the hottest startups from the vibrant entrepreneurial community in China. A panel of industry experts has carefully selected each start-up presenting at the event from the MobileMonday ‘Start Up Challenge’, a process that has already commenced.

Come see the best of the best present and keeping with the true spirit of MobileMonday, feel free to interact and pepper the participants with relevant questions. Gain an insight into what’s new and bubbling over in this exciting market and along with a professional jury, help pick the winners during the MobileMonday Start up sessions.

Enhancing Point-of-Sale Services

13:30 - 14:30
Location: Innovation Lab One, Hall N1.A82
Open to all Expo Attendees

Speaker: David Golding, Head of Cellular Sales Division

Cellebrite, a global leader in mobile data transfer, enables retail operators to successfully meet new challenges and increasing competition for consumer loyalty and better customer retention.

Cellebrite’s new generation POS solutions give retailers a competitive edge in the market and allow them to offer customers a wide range of advanced sales and after-sales services enabling more in-store promotions, increased revenues, more new device sales, upgrades and other advanced services and reduced operating costs.

Subjects to be covered:

• Phone-to-phone data  transfer
• Phone Diagnostics
• Content and application uploads
• Self-Service Point
• Overview of key Cellebrite Products:
  • UME-36 Pro for basic mobile data transfer of phone and SIM memory from one phone to another
  • Cellebrite Touch -The new generation POS solution, aggregates all services into one device
  • Self-Service Point - Enhanced the in-store experience with customer self-service station

IBM Mobile Enterprise Strategy

13:30 - 14:30
Location: Innovation Lab Two, Hall N2.H60
Open to all Expo Attendees

Speaker: Leigh Williamson, Distinguished Engineer, Rational Software CTO Team, Mobile Software Development Strategy

Mobile is a mandatory transformation. On a Smarter Planet, successful organizations are computing in motion - providing a mobile experience that is rich, relevant and fully connected - arming their customers, partners and employees to innovate at lightening speeds and improving the way they work. The IBM Mobile Enterprise is a comprehensive set of capabilities for enabling mobile to be an integral part of the enterprise in an open and governed manner. Come see how you can bridge the gap in the mobile space today and truly different your organization with mobile.

Agile Innovations in Mobile Internet

15:00 - 16:00
Location: Innovation Lab One, Hall N1.A82
Open to all Expo Attendees

Speaker: Hao Zhang, Project Manager, Orange labs Beijing

Join us as we explore:

• Ecosystem of Chinese mobile internet (applications, device and new emerging technology)
• Demonstration of Orange Labs Beijing’s key technical assets in this domain
• Our trial of lottogram
• An AR based application demo for coupon delivery

The presentation will be following by a Q&A session.

Five Reasons Why Most Mobile Ideas Fail
And Five Ways To Make Sure Yours Succeeds

15:00 - 16:00
Location: Innovation Lab Two, Hall N2.H60
Open to all Expo Attendees

Speakers: Manav Gupta , Co-Founder & Managing Director, APAC
Aneesh Varma, Co-founder MobileMonday Shanghai & CEO Fugumobile

Fail #1:   A 'me-too' mobile solution
Success: Service design. Analyse your customer touchpoints and how mobile could transform them  

Fail #2:  Thinking mobile is just about marketing
Success: Make your workforce mobile. Innovate

Fail #3: Thinking tablets and smartphones are the same
Success: Understand how tablets drive behaviour change

Fail #4:  Trying to get mobile ‘just right’
Success: Start now. Innovate rapidly. Live life in Beta

Fail #5:  Using your marketing agency for mobile work
Success: Use a mobile specialist - an innovative tech company that understands software

16:30 - 17:00
Location: Innovation Lab One, Hall N1.A82
Open to all Expo Attendees

YING Interactive Marketing Services Limited helps to achieve marketing optimization by converting clients’ prospect into engaged communities and eventually their customers such that we can evolve into customer relationship management for continuous success with operation profit as our ultimate goal.

Browser - New Window to Mobile Internet and Agile Innovations in Mobile Internet

10:30 - 11:30
Location: Innovation Lab One, Hall N1.A82

Speakers: Jie Wan, Director of Terminal Team, Orange labs Beijing
Hao Zhang, Project Manager, Orange labs Beijing

During this session we will cover two topics:

Open innovation for Orange branded device - Jie Wan

• Orange is actively looking for innovations for ODM mobile device
• New features bring better experience to our users, and more motivation to use internet services

Agile innovations in Mobile Internet - Hao Zhang  

• Ecosystem of Chinese mobile internet (applications, device and new emerging technology)
• Demonstration of Orange Labs Beijing’s key technical assets in this domain
• Our trial of lottogram
• An AR based application demo for coupon delivery

Accelerating CDRs Analytics for Churn Reduction, Network Optimization and Revenue Assurance with IBM Netezza Appliances

10:30 - 11:30
Location: Innovation Lab Two, Hall N2.H60
Open to all Expo Attendees

Speaker: John Gillespie, Business Unit Executive, Asia-Pacific, IBM Netezza

CSPs are challenged to boost revenue and keep costs low at a time when customers are demanding more data-intensive products and services. Call Detail Records (CDRs) contain a wealth of information that when properly mined, allow the CSP to make effective decisions that reduce churn, optimise the network and assure revenue. Unfortunately, the volume of CDRs, the complexity of this analytics and the need for rapid response means that conventional database and analytic technologies fall short of this task.

IBM Netezza is a large-scale analytic appliance designed for this purpose. Netezza is widely used throughout the Communications industry by leading CSPs including Axiata, Celcom, Telkom (Indonesia), T-Mobile, TRUE and Virgin Media.

This presentation will outline the benefits of CDR analytics with IBM Netezza drawing on real customer experience.

How Mobile Will Revolutionise The Fashion Industry!

12:00 - 13:00
Location: Innovation Lab Two, Hall N2.H60
Open to all Expo Attendees

Speaker: Anina Net, Founder and CEO of 360Fashion Network

The fashion industry has been slow to adapt new technologies. Now the CNGA is urging Chinese brands to incorporate these new and interactive services into their brand building strategies. Augmented Reality showing 3D models of the clothing in the catalog, iPads with m-commerce apps built into the retail space, NFC chips embedded into luxury products to verify they are authentic, and QR codes incorporated into offline products will all lead to a brighter future in fashion and reaching the right customer at the right place at the right time.

Come learn how technology is shaping the face of fashion, bringing everyone to sit in the front row of the fashion show.

MEMS - Sensing the Future in Emerging Mobile

13:30 - 14:30
Location: Innovation Lab Two, Hall N2
Open to all Expo Attendees

Speaker: Arnaud Bonnet, Director of Marketing and Application

Sensors are becoming an essential function specified in every Mobile Device, and are used as enablers and differentiators between leading manufacturers and brands.
An emerging important trend in Mobile Devices is context awareness, which is to be able to detect and understand the immediate environment and status of the end-user, for example, his indoor location, what he is seeing, saying or hearing, and even his body and health condition.

ST Microelectronics has been a pioneer in a number of sensor technologies like CMOS Sensors and MEMS (Micro-Electro-Mechanical Systems) Sensors. We have been investing in bringing new sensors to the Consumer World, such as geomagnetic compasses, gyroscopes, pressure or proximity sensors, enabling context awareness and augmenting life and user experiences.

IBM Mobile Enterprise Strategy

15:30 - 16:00
Location: Innovation Lab Two, Hall N2.H60
Open to all Expo Attendees

Speaker: Leigh Williamson, Distinguished Engineer, Rational Software CTO Team, Mobile Software Development Strategy

Mobile is a mandatory transformation. On a Smarter Planet, successful organizations are computing in motion - providing a mobile experience that is rich, relevant and fully connected - arming their customers, partners and employees to innovate at lightening speeds and improving the way they work. The IBM Mobile Enterprise is a comprehensive set of capabilities for enabling mobile to be an integral part of the enterprise in an open and governed manner. Come see how you can bridge the gap in the mobile space today and truly different your organization with mobile.