Innovation Labs - Day One

We are in an era where many are looking to bring the next disruptive innovation to the mobile industry. However, any innovation that is ‘disruptive’ often has to break through conventions and perceptions that users typically hold. Therefore innovation is often challenging. To be successful, the perfect balance between innovation and usability is important. That is why at Ubuntu, user research is an integral part of our product development. In developing our first Ubuntu smartphone, we design, we test, we ‘listen’ to the desirability and usefulness of innovation, and we improve the usability and user experience at all stages. This process is iterative and is focussed on the user. This talk will provide some key highlights of the main findings we have discovered from our user research. This session will be held in Chinese language.

SNIEC, Hall N1

Startup Competition 2014 – Finals

Speakers:

Contestants are startup companies. Names will be known on June 9, 2014, after MobileMonday China Competition 2014 selection, held in partnership with GSMA Mobile Asia Expo 2014.

MobileMonday China Competition is held for the 3rd year in a row, selecting 8 of the best mobile startups of less than a year old, from the Chinese and international mobile ecosystems. Come attend a 5-min pitch and Q&A session per startup, judged by experts from the venture capital and mobile internet industries in China.

Speaker:

Tony Wang - Wireless Business Development Manager, IXIA Technologies

This presentation introduces the marketing drive of VoLTE, the 5 crucial points of consideration before deploying VoLTE：System, QoS, Load, Air interface and DRA. Finally, the speaker will tell you how Ixia can help you to address those challenges with its state-of –the-art test solution.

SNIEC, Hall N1

Speaker:

Johnson Gao – Marketing & BD Manager, C&I Sensor, Freescale

Expanding on its more than 30 year sensing history, Freescale has unveiled a new era of sensing with the Xtrinsic portfolio. This new brand of sensors is designed with the right combination of intelligent integration, logic and customizable software on the platform to deliver smarter, more differentiated applications.

SNIEC, Hall N1

Speakers:

Thiru Arunachalam, CEO and Cofounder, Peel

Vineet Gupta, VP of Distribution, Peel

Boyu Jiang, Director of Business Development, Peel China

ZTE Representative TBD

Most of the top-selling Android smartphones and tablets now come equipped with IR. This means that your smartphone is now a remote control. What can a smart remote do? If it is the Peel Smart Remote it can do a lot more than just control your TV, set-top box, DVR and air conditioner. Peel, which is preloaded on the latest Samsung, HTC and ZTE devices, also provides show and movie recommendations based on preferences and viewing behavior. And it connects you with social media. Of course this is just a start, soon your smartphone will be the controller for the entire Internet of Things.

Ubuntu, the linux-based operating system is a popular choice for desktop users due to the inherent security, performance and usability. Ubuntu is extending the same characteristics and features to mobile devices, with the first Ubuntu smartphone coming to market in 2014. Ubuntu for smartphones brings a range of innovations to the mobile industry, including a content-centric approach to UI and customisation, which delivers a fundamentally unique user experience; an experience that is closely aligned to how users want to consume content and how providers want their content to be discovered and presented. This talk will provide an introduction to Ubuntu for smartphones outlining some of the key features including the content-driven approach and how this benefits users, operators, developers and handset manufacturers. 25 million users have already discovered Ubuntu, find out how Ubuntu smartphones will attract the millions ahead.” This session will be held in English language.

SNIEC, Hall N1

Peel Technologies, makers of the Peel Smart Remote app, will be making a major partnership announcement to the press.