Mobile Fashion Zone
See how mobile is enhancing fashion
in unbelievable ways!
Fashion Goes Mobile!
When you think of fashion, you might not immediately consider QR codes, Near-Field Communications (NFC), Apps or Augmented Reality. Well, the Mobile Fashion Zone at MAE will change that way of thinking!
Courtesy of 360Fashion, the Mobile Fashion Zone will showcase how fashion is and will be affected by new mobile technologies, including:
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QR Codes
Everyone knows that QR codes make it quick and simple to find details about a specific product or brand. But have you ever imagined actual clothing designs with codes in the fabric? Or what if you could include your personal details on clothing that could be scanned from a distance? Think of the possibilities, and see them in action at the Mobile Fashion Zone!
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NFC & Fashion
Imagine seeing someone wearing a great outfit. Now imagine placing your phone next to it so it can identify the type of fabric, the designer, or where it was purchased. Sounds impossible, right? It’s not – so stop by and see it in action!
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Fashion Apps
We’ve scoured the app markets and found the best fashion apps available. Are you already using them? Connect with others who also use your favourite, or find a new app to lead you to the next big fashion trend. App Developers who are interesting in building apps for this hip market will want to stop by and learn what today’s fashionistas are looking for in apps.
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Augmented Reality
Stop by the interactive Fashion Wall to take a look at China’s fashion trends and designs in a way you’ve never seen before! This is the place where fashion will truly ‘come to life’!
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About 360Fashion Network
360Fashion Network was founded by Anina Net, a mobile technology entrepreneur and internationally famous fashion model, in Paris in 2005。360Fashion has established the first online platform for the fashion industry, using new business models and technologies to promote the development of the fashion industry. 360Fashion has developed “Anina Dress Up” mobile game for girls along with 360Fashion Look-Book app preinstalled on all N9 handsets in China. 360Fashion has offices in the US and Beijing, China and representatives in Paris, Amsterdam and London.
About Anina Net
Although being an award-winning fashion model herself by training, Anina Net has great interest and talent in mobile technologies. She has been invited to speak at international conferences on technologies including 3GSM, LEWEB, LIFT, DLD PICNIC2010 CHIC and LE WEB 2011. Anina also co-hosted KunShan 3G Summit.
Anina is a great supporter of the women & technology movement and wishes to user her image and brand to encourage women worldwide to develop technology and create new services to support their multitasking lifestyles.