mPowered Brands is an offering within Mobile Asia Expo dedicated to accelerating marketers’ knowledge and utilisation of mobile as a marketing medium. Technology innovations, which engage mobile device users, have created opportunities for brands to effectively and efficiently communicate relevant marketing messages - at the right time and location, thus achieving higher consumer receptivity, engagement and results.

mPowered Brands provides advertisers, ad networks, audience research companies, marketing enterprise management solutions providers as well as marketing agencies exposure to the newest affinity-building mobile marketing solutions designed to connect global brands with billions of potential new consumers. mPowered Brands offerings provide the mobile marketing ecosystem an indispensible vehicle to gain important and timely insights, knowledge, and solution paths from thought leaders and industry solution providers.

mPowered Brands consisted of three distinct areas of focus onsite at Mobile Asia Expo, each designed to provide varying levels of education and awareness of “mobile as a medium”:

mPowered Brands Zone

A dedicated mobile marketing-centric exhibition area where marketers, ad agencies, media companies and fulfillment technology companies showcased their offerings, content, insights and solutions to brands and their agencies.

mPowered Brands Theatres

An intimate and compelling environment where more than a dozen marketers, ad agencies, media companies and fulfillment technology companies shared insights, announcements, product and service demonstrations, capabilities, case studies, content, workshops, etc. related to mobile marketing.

mPowered Brands Open Forum

A one-day, Mobile Marketing and Advertising information sharing platform aimed at bringing together marketing companies at the forefront of mobile marketing transformation with Mobile Asia Expo audiences eager to learn and engage.

mPowered Brands At A Glance

	Wednesday 20 June	Thursday 21 June	Friday 22 June
	A dedicated mobile marketing-centric exhibition area where marketers, ad agencies, media companies and fulfillment technology companies showcase their offerings, content, insights and solutions to brands and their agencies
	Technology companies share insights, announcements, product and service demonstrations, capabilities, case studies, content, workshops, etc. related to mobile marketing.
	One-day, Mobile Marketing and Advertising information sharing programme which is open to. Platinum, Gold and Business Expo Visitor Pass holders