Celestino is the founder and CEO of Adele Robots, a social robotics startup. He received the B.E degree in Industrial En, Electronics and Automation from the University of Oviedo, Asturias, in 1.999, and Ph.D. degrees in Robotics from the Technical University of Madrid, in 2.007. In 2.012-2.013 he Joined as Lecturer, Oviedo University, in Direction and Management of Technology-based Companies for Master in Computer Engineering degree. Celestino Álvarez has been Senior Consultant at Accenture (during five years) and Director of Treelogic (2.006-2.011). Since 2005, he participates in the IEEE International Symposium on Robot and Human Interactive Communication (ROMAN) held annually.