Jean-Baptiste Le Blan is a global Marketer specialized in the travel and services industries. After studying in France and in the US he started his career in New York in 2001. Four years later he relocated to AccorHotels headquartered in Paris to take over a global role next to the company CEO. In 2011, he was appointed to head the Brand department of AccorHotels in China. Living in shanghai for the last 6 years he has held various roles in the company contributing to the fast development of the company in the region. Currently Director of Marketing he oversees Brands, Digital Marketing, E-commerce and Guest Experience for the Greater China region. AccorHotels manages over 200 hotels from luxury to economy in the region.