Shanghai 28 June - 1 July 2017

Digital Consumer Summit

Conference Summit


Date & Time

Thursday, 29 Jun 2017

11:30 - 17:30


SNIEC Hall W3 Auditorium C


This Summit is open to people holding Gold and VIP passes. All-Exhibition-Pass holders can upgrade their pass to attend this Summit by visiting our registration page.

More people around the world have mobile phones than toothbrushes. This is creating access to information, to markets – and to advertising – in a way that has never been seen before. With increasing penetration of digital services, users’ behaviour and their relationships are evolving rapidly: to their mobile provider; to each other; to governments; to markets and advertisers. As more people come online through mobile, the economic base for major parts of societies are changing, especially at the base of the pyramid.

The economic benefits of increasing mobile penetration are well-known and to be encouraged, but – especially among users who may be unfamiliar with online fraud – how do we combine growth with appropriate consumer protections and education? With large parts of the population still unconnected, how do we reach them with compelling and affordable services? What lessons from other parts of the world can we apply to APAC markets? And, in turn, how will the changing face of APAC’s connected consumers change industry and policy as we know them today?

11:30 Welcome and opening remarks

11:35– 13:00 APAC’s Evolving digital consumers – trends and implications

11.35 -11.50 Consumer Research: How is Behaviour Changing and What does it mean?

Ivan Chan, Accenture Digital Transformation Lead – Greater China, Accenture

11:50 – 12.:0 The Inflection Point When Technology Adjusts to Humans  

Ben Gilbey, Senior Vice President, Digital Payments & Labs, APAC, MasterCard

12:10 – 12:25 MVNO OnDemand – Seize the Day!  

  • How to differentiate and grow in a saturated B2C market
  • The business of family and things – the hidden opportunities of family, SME, SOHO and IoT
  • Innovation and Agility are the USP of MVNOs
  • Be more Uber, less MNO

Gary Bunney, CEO, MDS


12:25 – 12:40 Brand Marketing Empowered by Big Data 

With the help of big data, Tencent can empower Chinese mobile phone brands to connect with users more effectively.

Kiki Fan, General Manager of Planning & Implementation Department, Tencent

12:40 – 13:00 Walking in the Customers’ Shoes 

Focusing on customer centricity is typically seen as a centrepiece, and main driver and target for CSPs’ digital transformation. However, we won’t get the basics right until we truly understand how to improve their performance and eliminate their pain points.  This presentation looks from the lens of customers to identify the key elements that could help establish a “DEEP” customer relationship in the digital economy.

Amanda Hu, Operator Business Strategies Manager, Marketing and Corporate Affairs, Nokia

13:00 – 14:00 Lunch

14:00 – 15:40  Engaging Your Digital Consumers

  • Taking into Context Price Point, Values and ROI
  • Consumer protection in the digital age – what roles and responsibilities exist? 
  • How should they change?
  • Power of Social Media – roller coaster ride with real and fake information

Moderator  – Pete Lin, MD, We Are Social China 


Scott McBride, Chief Digital Officer, IPG Mediabrands APAC

Aditya Menon, MD Global Digital Strategy, Citigroup

Anisha Singh, Founder & CEO,

David Freer, VP, Consumer Asia Pacific, McAfee 

Kathy Hua, Marketing Director, Yihai Kerry Kellogg Foods (Shanghai) Co., Ltd

15:40 – 16:00  Networking break

16:00 – 17:30  The Future for Digital Consumers

16:00 – 16:20 The Future of Mobile Web: Building an End-to-End Engaging User Journey

Currently, mobile App has better user engagement than mobile web. Users spend hours on App every day. How can we save mobile web? Introducing the latest mobile web technology which focus on improving speed, engagement and conversion.

Shunhao Zhu, Strategic Partnership Development Manager, APAC, Google

16:20 – 16:40 Unlocking the Power of Place

This session Foursquare’s will reveal how the company built a deep understanding of mobile location and context that is now enabling developers to build products and features based on world-class, worldwide location insights.

Jeremy Geiger, Head of Enterprise Business, Asia, Foursquare

16:40 – 17:00 Fireside Chat

Jeremy Chan, Senior Marketing Director, Gap Greater China

Ranjit Singh, CEO, FuguMobile

Moderator: Alvin Foo, Head of Mobility & Innovation, Omnicom Media Group

17:00 – 17:30 The Future of Brand Safety 

Whose responsibility is it and what can each do to mitigate future risks?

Moderator: Lisa Guo, GM, Client Development, Xaxis

Iris Chin, GM, Strategic Planning, MediacCom

Andy Fan, CEO & Co-Founder, RTBAsia 

Wang Zou, Partnership Director, OMG, Tencent

17:30 – End of Digital Consumer Summit