Shanghai 28 June - 1 July 2017

Future Networks – A new global platform for conversations, chatbots & commerce

Forums and Seminars


Date & Time

Thursday, 29 Jun 2017

09:30 - 12:00


Jumeirah Himalayas Hotel Level 2 Ru Room



Hear from 3Cinteractive, Deutsche Telekom, Google, Huawei, Samsung and ZTE talking about their vision and plans for Rich Communication Services (RCS) and Messaging as a Platform (MaaP).  Messaging platforms are now bigger than most social networks and this trend will continue during 2017, with chatbots playing a prominent role.  Operators globally are upgrading SMS to RCS based on the GSMA’s Universal Profile providing 6.7 billion subscribers with a superior and enhanced messaging experience.  RCS works consistently across devices, without the need to download additional messaging apps.


09:30 – 09:40


• The year ahead for RCS & Future Networks Programme focus

David O’Byrne

IP Communications Project Director, GSMA


09:40 – 09:50

Introduction to your seminar moderator


Sherrie Huang

Lead Analyst, Analysis Mason: Asia-Pacific Research Programme


09:50 – 10:05

RCS – Last chance to get into the messaging blue ocean


• What is the strategic vision moving forward (cloud-based versus stand-alone hub RCS Solutions)?

• What business models can the industry expect to see?


Yunsang Park

Senior Vice President and Group Leader of Product & Service Innovation at Samsung Mobile Communications Division, Samsung


10:00 – 10:20

Framing the Operator messaging space

• GSMA’s Universal Profile 2.0: What does this mean for the market?

• Recent announcements: What can the industry expect to see?

• Understanding how Interconnect is key to delivering an enriched messaging experience to billions of people


Dr Petja Heimbach

Vice President of Communication (IDU-COM), Deutsche Telekom


10:20 – 10:40


Fireside Chat: Dr Petja Heimbach and Sherrie Huang discuss successful RCS Launches

• Analysing the difference between the RCS and SMS operator journey

• Solving Interoperability

• What advantages have been gained and what challenges have been faced


10:40 – 10:55

 New Platform, New Ecosystem

• The benefit of RCS and MaaP for mobile users

• How RCS can bring an intelligent and secure experience


Zhu Jinyun

CEO Cloud of Computing & IT Product Operations, ZTE Corporation


10:55 – 11:15 

RCS messaging for brands

• How RCS is changing how brands and customers interact with each other

• What is Conversational Commerce and how to benefit from it?

• Demo – showing how RCS and MaaP enhances user experience


Steve Murphy

CIO,  3Cinteractive.


11:15 – 12:00 


Members of the panel will share their perspectives followed on the following topics, followed by an audience Q&A:

• What are the foreseen changes in the market?

• What new technologies should market-players prepare for?

• What is the strategic vision moving forward?

• How do we scale?

• What are enterprises looking for from RCS?


• Phil Carter, Programme Manager, Google

• Dr Petja Heimbach, Vice President of Next Generation Communications, Deutsche Telekom

• Yunsang Park, Senior Vice President and group leader of Product & Service Innovation at Samsung Mobile Communications Division, Samsung

• Mr Zhu Jinyun, CEO Cloud of Computing & IT Product Operations, ZTE Corporation

• Wendi Cai, Communication Service Planner, Huawei