Shanghai 28 June - 1 July 2017

Hacking the growth in mobility

4YFN Startup Event

Date & Time

Wednesday, 28 Jun 2017

10:00 - 10:30


SNIEC Hall W2 4YFN Microsoft Accelerator Shanghai Stage


The digital journey which will shape the future of mobility has only just begun, and the potential to play a key role in defining the new business models, commercial frameworks and operating structures is very exciting. At the same time, the DNA of automotive industry is defined through long R&D cycles, linear relationship models – both upstream and downstream, as well as complex, optimised for the silos processes which have been incrementally perfected over the past 130+ years. In her keynote, Ilona will share key success factors in the mobility space – current and future, using Bright Box as a case study of growth from standing start to a multi million auto tech scale up in just four years.