Keynote 2: Communications & The Human Element
Over the past 20 years digitisation has been driven by the introduction of the mobile phone and then the smartphone.
Each time these ‘waves’ of change have redefined how people behave. Each wave has redefined who consumers engage with as their leading brands and service providers – first bringing mobile operators to prominence and then making the phones and apps the centre of attention. They have reshaped the telecoms industry landscape, to such a point that today many define it as ‘TMT’ or simply ‘digital’.
Now the industry is hailing AI, robotics, automation and IoT as the future. If that is true, what types brands or services will customers be focusing on a few years from now? What does that mean for established ecosystem players and what strategies will help them survive and thrive? Can the operators find new ways to engage customers? If not, then what is the way ahead, for them and for the industry that has grown up to supply them?
Join thought leaders in the industry as they share their views.