Date, Time and Location:
Thursday, 27 June 2013, 09:30 – 12:30
Location: Shanghai New International Expo Centre (SNIEC), N2-B2
The Revolving Messaging Ecosystem – Enhancing Consumer Experience and Making Rich Messaging Richer
Following research conducted by Acision, this forum will discuss current messaging behaviors and expectations of consumers in the new over the top (OTT), IP messaging world, while also showcasing the path to providing a new, enriched end-to-end messaging experience across any network, domain, technology and device.
As part of this forum, we will demonstrate how RCS roll out can be accelerated without hefty, complex and expensive infrastructure deployments to enable seamless interaction with today’s and tomorrow’s mobile communities and services. Finally, the session will outline ways to win in and OTT world, showing how all industry players, from operators to enterprises, can enrich mobile engagement and interaction, generating value add and service monetization, across multiple mobile channels including rich messaging and RCS.
Agenda
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09:30 – 09:45 |
Opening Session – Overview of Agenda and Focus for the Morning |
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09:45 – 10:15 |
Acision Messaging Research (APAC) – Consumer’s messaging behaviors and expectations of rich messaging |
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10:15 – 10:45 |
Accelerating RCS and Rich Messaging – Enabling an all connected IP |
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10:45 – 11:00 |
Coffee break |
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11:00 – 11:30 |
Panel Session: The Path to New, Enriched Messaging Experience – RCS and Rich |
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11:30 – 12:00 |
Winning in and OTT World – How industry players, operators to enterprises, can |
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12:00 – 12:30 |
Panel Session: How to Control Spam and Fraud in the IP Messaging World – How |
