Putting Mobile NFC Services at the Heart of Everyday Transactions
Kerry Hotel, Pudong, Shanghai
Tuesday, 25 June
09:00 – 17:00
This one-day seminar brings together mobile operators, transportation services, retailers and their partners and looks at the challenges facing them, as well as the roles they can play in bringing commercial services to the consumer. This Mobile Commerce Seminar will provide delegates with an insight to the development of mobile commerce services and the role of mobile NFC in this fast growing Asian market.
In-depth sessions will look at live service launches and growing services to scale along with best practice implementation in the key ecosystem areas of retail and transportation services. Speakers will consist of senior representatives from MNOs, payment providers, retailers and transportation providers engaging in the provision of SIM-based mobile commerce services.
Agenda
| 9:00 – 9:30 | Arrival / Networking |
| 9:30 – 9:45 | Welcome |
| 9:45 – 10:00 | GSMA – Mobile Commerce Programme with focus on Asia |
| 10:00 – 13:00 |
From Launch To Scale: Adding NFC to the Mobile Commerce Business Case Launching mobile commerce and NFC services and taking them to scale requires enormous collaboration from a wide range of stakeholders across a wide range of industries. This session will examine real use cases across the APAC region and look at the challenges that faced the mobile operator and their wider ecosystem partners to launch, it will examine the business case for value-added revenue and economic growth that mobile NFC can provide for the country, mobile operators, associated partners and their consumers. The session will be a mix of presentations and a discussion panel. Confirmed Speakers:
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| 13:00 – 14:00 | Networking Lunch |
| 14:00 – 17:00 |
Beyond Payment: Engaging With the Customer Through the Mobile Commerce Experience The mobile user of tomorrow has high expectations. His mobile phone will be a virtual gateway to the real world offering a rich experience through the use of value added services in addition to payment for travel, shopping and ticketing, making daily life more streamlined and convenient. However, robust mobile commerce services will depend on a strong collaboration across the whole value chain. It’s crucial that mobile operators, transport operators, retail operators, and their partners fully understand each other’s requirements and the benefits these services can bring to all. This session combines insights from the service providers, mobile operators and other key stakeholders in the retail and transport sectors in how to implement mobile commerce services that will gain scale and benefit all. The session will be a mix of presentations and a discussion panel.
Confirmed Speakers:
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Download the agenda here as a PDF.
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