Experience NFC in action at Mobile Asia Expo
For the first time, Mobile Asia Expo will offer a truly interactive experience for attendees to participate in an environment where information and transactions are exchanged through mobile using near field communication (NFC) technology.
NFC is a short-range form of wireless communication technology with the potential to radically alter the way we interact with the world. With a simple tap, NFC-enabled mobile phones allow secure access to new payments, transactions and services across a range of sectors. The use of NFC technology continues to grow across Asia with retail, transport, financial and advertising companies leading the way.
Officially sponsored by China Mobile, the NFC Experience will create an opportunity for you to try some of these services first-hand at Mobile Asia Expo. China Mobile has partnered with the GSMA to showcase a range of mobile NFC services across the exhibition floor and Kerry Centre that will provide you with insight into a world where everything is just a tap away.
Get Involved
Mobile Asia Expo attendees with NFC-enabled handsets will be able to take advantage of NFC technology at locations throughout the exhibition, Kerry Centre and nearby Kerry Shopping Centre. You will be able to download information and maps, try NFC vending machines, interact with smart posters and join in an NFC treasure hunt throughout the Expo, and purchase food and drink.
NFC Centre
At the heart of the NFC Experience, you will find the NFC Centre, where you can speak to our NFC experts and NFC Experience partners about the latest developments in NFC. Tap your NFC-enabled handset to try the vending machines provided by Sandpay and China Union Pay. Relax in the lounge and discover how NFC technology is being used around the globe. Use your China Mobile wallet to purchase drinks and food from the NFC-enabled catering pod.
NFC Treasure Hunt
Attendees are invited to use their NFC-enabled handset to take part in the first Mobile Asia Expo treasure hunt. If you can find the smart posters hidden within the exhibition and the Kerry Centre, then you will have the opportunity to win an NFC-enabled Panasonic Lumix DMC-TZ40EB-S camera. The prize will be drawn on Friday 28 June at the NFC Centre.
MAE NFC University Challenge
University students are invited to outline their visions for the future of NFC and how it can solve everyday problems in an essay competition. The winner will receive a Samsung Galaxy S4 and a conference pass with full access to Mobile Asia Expo. Submissions close on 10 June 2013 – find out more about the competition and submit your entry today.
NFC Experience Zones
NFC Interactive Zones can be found in the NFC Centre, Connected City, Media Lounge, GSMA Pavilion and the Kerry Centre. You will be able to use your NFC-enabled handset to download information and maps, try NFC vending machines, interact with smart posters and NFC players, join in an NFC treasure hunt throughout the Expo, download apps, purchase food and drink and more.
Look for the Mobile NFC marks:
NFC-Enabled Retail Zone
If you have a China Mobile wallet app on your NFC-enabled handset, you will be able to purchase drinks and food from NFC-enabled payment terminals throughout the exhibition. Just look for the Mobile NFC symbol at payment terminals at the exhibition and nearby Kerry Shopping Centre.
Join us to experience a world where everything is just a tap away.
NFC Experience Handset
China Mobile has partnered with Samsung and Huawei to provide handsets for selected NFC Experience participants to allow them to enjoy the full NFC Experience. The handset will come pre-loaded with a China Mobile wallet containing a Sandpay 50 RMB gift card and a Shanghai Pudong Development Bank 50 RMB gift card, that can be spent at Mobile Asia Expo catering outlets, China Union Pay and Sandpay vending machines, and at the China Union Pay and Sandpay payment terminals at the nearby Kerry Parkside Shopping Centre. COS has worked with China Mobile to provide the secure NFC SIM for payment.
Official NFC Experience Operator Partner
Supporting Partners
Learn More
If your company would like to be involved in the MAE NFC Experience, please contact our Sales Team.
