Successful portfolio & bundling strategies for Telecoms at Mobile Asia Expo 2013
Friday, 28 June 2013
09:30 – 13:30
Location: SNIEC – Training Room 1
Please Note: Simon-Kucher training delivered in English; group work and questions can be Mandarin.
Join this training event to gain insights in how to benefit from tariff portfolio design and bundling optimization. In course of the training you will understand the importance of portfolio design and bundling to the company success and – based on group works and global benchmarks - learn how gain necessary customer insights to improve portfolio / bundling decisions and avoid common mistakes.
KEY QUESTIONS ANSWERED:
- Why is portfolio design so important for an operator’s success?
- How to find the optimal product / portfolio line-up?
- How to improve acquisition and retention with smart bundling?
- How to gain customer insights / market feedback on the optimal portfolio / bundle strategy? (research tools)
- How to successfully communicate the value proposition of the new offers?
GROUP WORK SESSIONS:
- Case study: create a triple play bundling portfolio
- Case study: develop the value communication for a new offer
WHO SHOULD ATTEND?
Any attendee at Mobile Asia Expo 2013 but this training focusses on operator professionals with senior/executive roles in the areas of
- Strategy
- Marketing / product management
- Finance
- Acquisition
- Retention
Cost: ¥1.750 RMB. Registration requires the purchase of either a MAE Exhibition Visitor pass or Conference pass. See passes and prices.
How to Register:
- If you have not registered for MAE yet, go to https://www.mobileasiaexpo.com/attendee-registration to register for the event. Simply select which training courses you want to attend during Step 3 of the registration process. Courses selected will be added to your cart and payment can be made at the end of the process.
- If you have already registered for MAE, return to the registration system, log in and click on Training and Partner Sessions on the Home Page. Then, select which training courses you want to attend. Continue through your registration and payment can be made at the end of the process
ABOUT THE TRAINER
Chris Petzoldt is the managing director of Simon-Kucher & Partners in Australia. With experience from more than 50 telecommunication projects over the last 12 years and in more than 15 countries Chris can provide you with insights otherwise hard to find. In course of the training Chris will be supported by Fan Oswald-Chen – Simon-Kucher’s managing director of the Beijing office and an expert in the Chinese market.
ABOUT SIMON-KUCHER
Simon-Kucher & Partners is a global strategy and marketing consultancy specialized in revenue management. With almost 700 employees in 25 offices (incl. Singapore and Beijing) Simon-Kucher has supported telecommunication clients around the world including Axiata Group, AIS, Asiacell, BT, Celcom, Deutsche Telekom, KPN, Level 3, Orange, Optus, Qtel, SingTel, Swisscom, Skype, Telefonica, T-Mobile, Vodafone and others.
For more information, visit their website at www.simon-kucher.com.
